19.1 C
Wednesday, December 2, 2020
- Advertisement -

Project planting seeds of entrepreneurship in the country

Siwaphiwe Myataza

Believing that a multi-pronged approach is required to increase the levels of employment, and support inclusion and social cohesion, a Gauteng-based entrepreneur has launched a boot camp to encourage the youth to consider entrepreneurship as a career choice instead of looking to be absorbed into the already constricted job market.

Through Project Jala, Lebona Moleli, founder of the Marketing Kraal and Lesaka Marketing Consulting, hopes to encourage the youth to be entrepreneurs so that they can create wealth and in turn employment.

Jala is a Sotho word meaning plant a seed. In the first phase of the project, 60 grade 11 pupils from Rabasotho High School in Diepsloot were assessed for their capability to participate in a week-long entrepreneurship boot camp during the school holidays.

Moleli spent 17 years in the corporate sector before venturing into entrepreneurship 11 years ago.

With Statistics SA putting the unemployment rate at 26.4%, half of that number consisting of people under the age of 35, Moleli believes one of the solutions is to encourage high school pupils to consider entrepreneurship as a career after their tertiary education studies.

From the 60 applicants, the top 10 pupils attended the camp last week where they were taught the basics of entrepreneurship, including business planning, marketing, branding, financial management and operations management. It included site visits to businesses and factories to expose the group to real business.

The pupils were then given an assignment to develop an innovative business idea and present the business to a panel of judges.

Entrepreneurship helps grow the economy and gets more young people into jobs, especially given the slow job expansion in both the private and public sectors.

Moleli hopes to make the entrepreneurship boot camp an annual event.

For this to happen, it is important for young people to first understand that they too can also play an equally important part in tackling the challenge of unemployment.

Indeed, promoting youth entrepreneurship cannot just be left to the government. It is everybody’s responsibility, including young people, to contribute to effectively curbing the rising levels of unemployment.

This is an approach that will help the country to deal with the high unemployment it is facing.

The country needs more business-minded people like Moleli, who have the determination to ensure that young people do not seek employment when they finish their studies but become employers and creators of wealth.



- Advertisement -

Related articles


Please enter your comment!
Please enter your name here

- Advertisement -

Latest articles

Over 40 000 Grades 1 and 8 Learners Still Not Placed In Gauteng Schools: Lesufi

NYAKALLO TEFU GAUTENG MEC of Education, Panyaza Lesufi, says over 40 000 online applicants for Grade 1 and Grade 8...

NSFAS Welcomes New Board And CEO

INSIDE EDUCATION REPORTER THE National Student Financial Aid Scheme has welcomed the appointment of a new CEO and the...

Kenyan Entrepreneur Warns US To Invest In African Health and STEM Talent

WHEN she was a Kenyan student studying in the US, Lydiah Kemunto Bosire missed out on the chance to study a Masters...

Deputy President David Mabuza To Address The World AIDS Day Commemoration in Soweto

DEPUTY President David Mabuza, in his capacity as Chairperson of the South African National AIDS Council (SANAC), will deliver a keynote address...

North West To Build R68 Million State-Of-The-Art School in Ikageng, Tlokwe, To Deal With ‘Overcrowding’ Challenges

NYAKALLO TEFU THE North West Department of Education has announced the erection of a new state-of-the-art school in Ikageng...