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‘Hard Work Beats Talent’ Vodacom Brand And Marketing Head Tells 2019 Matric High Achievers

Vodacom’s managing executive for Brand Marketing and Communications, told a ministerial breakfast honouring 30 high achievers of the class of 2019 that hard work beats talent and appealed to them to remain humble.

Abey Mokgwatsane emphasised that service is key, “service to the community and to the broader society.”

He told learners that it is a daunting task ahead, but implored them not to not lose hope and to remain positive despite the challenging, contemporary times.

His advice to the learners was to “identify issues and causes that you believe in and believe you can make a difference.”

Mokgwatsane said the 2019 matric high achievers must “inspire and lead” to ensure SA succeeds.

“Find and identify your purpose… Never stop learning, reading and being curious. Move beyond social media as a source of information and knowledge,” he said.



Mokgwatsane said Vodacom is committed to help move society forward, adding that the company has pioneered a “multifaceted education ecosystem model that looks at the interdependencies and interrelationships of ECDs, high schools and incorporates teacher training, parents and local communities to significantly transform our education system.”

These include a school of excellence model which supports 12 schools across the country selected from the 3000 schools that Vodacom has supported with Information Communication Technologies (ICT) since 2008.

Vodacom’s managing executive for Brand Marketing and Communications, ended by telling the high achievers that “hard work beats talent.”


This article was made possible by the generous support of Vodacom SA.

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