By Johnathan Paoli
In a move to celebrate school sports and community pride, SuperSport Schools and Edgars have announced a new partnership designed to uplift young athletes, passionate fans and the families who support them.
The collaboration aims to deepen emotional connections with communities and place a spotlight on the transformative power of youth sports in South Africa.
SuperSport Schools, a platform renowned for broadcasting school-level sports and nurturing young talent, will now team up with Edgars, one of South Africa’s most iconic lifestyle retailers.
The partnership is set to amplify the joy and spirit of school sports by launching campaigns and initiatives that honour not only the athletes, but also the parents, supporters and educators who form the backbone of school sports culture.
Norman Drieselmann, CEO of Retailability (Edgars’ parent company), highlighted the natural alignment between the two brands.
“School sports are synonymous with families, and so is Edgars. This is not just an investment; it’s about being part of something that is growing and impacting communities in a powerful way.
“This is more than just a sponsorship, it’s a movement that celebrates the people who make school sports so special. We want to be there for every moment, from the first whistle to the final cheer,” Drieselmann said.
At the heart of the partnership is the launch of the My Moment campaign, an interactive social media initiative inviting fans, players and parents to share their most treasured sporting memories.
Whether it’s a game-winning goal, a team huddle or a proud family moment in the stands, users are encouraged to clip, edit, and post their highlights using the hashtag #MyEdgarsMoment.
By tagging SuperSport Schools and Edgars, participants will enter weekly draws to win exclusive prizes, including Edgars vouchers.
Beyond social media, the campaign will evolve to include additional community-driven events and recognitions, aiming to ensure inclusivity across the country’s diverse school sports landscape.
INSIDE EDUCATION
